About Tail-Tale

At Tail-Tale, we believe pets are family. Our mission is to help Australian pet owners provide the very best for their dogs and cats-through thoughtfully selected products that support health, happiness, and everyday convenience.

We specialise in premium treats and practical essentials for both cats and dogs. Every item in our store is chosen for its quality, safety, and ability to enrich the lives of pets and their people. Whether you’re looking for nutritious snacks or innovative solutions to make pet care easier, you’ll find products you can trust at Tail-Tale.

Our team is passionate about helping you nurture a stronger bond with your pets. We’re dedicated to offering a seamless shopping experience, reliable service, and expert guidance-so you can focus on what matters most: enjoying life with your furry companions.

Our Story & Values

Tail-Tale was founded by animal lovers who wanted to raise the standard for pet care in Australia. We value transparency, quality, and innovation, always seeking better ways to support the wellbeing of pets and peace of mind for their owners.

Tail-Tale & Pinecone PetPro

Tail-Tale is the online pet store brand, offering a curated selection of modern pet care products and essentials. Pinecone Petpro is the registered business entity (PINECONE PETPRO PTY LTD) that operates the Tail-Tale website and store. In short, Tail-Tale is the shopfront and customer-facing name, while Pinecone Petpro is the official company behind it, responsible for business operations and legal matters